- Increase Accountability
- Involvement of employees will be predefined
- Reduced manual labor
- Helps process structure with Streamlined Processes
- Agile workflow breaks the barriers
- Easy to measure performance
- Helps the new improvement implementation for betterments
- Track customer experiences & helps to improve it
What if any organizations don’t have these workflow tools?Without workflow management, business and organizations may face some issues:
- To manage the process or complete some tasks, more manual efforts will be needed.
- The involvement of members will be increased, which may affect productivity and take more time to finish such tasks.
- No track records of any task
- Quite difficult to find user experience record
- Loophole can’t manage instant or not even predefined
What are the characteristics or traits of the best social media approval workflow?Mentioned below are the traits or characteristics that the best social media approval workflow should have:
- Efficient time management
- Timely creation of the written content
- Timely creation of the Video or graphical content for various social media campaigns
- Apt time length of the videos for social media platforms
- The social media campaigns should match the tone and voice of the brand
- Visuals used should match the brand’s guidelines; this includes the logo’s placement and colors
- Content should be optimized according to the channel
- No grammatical or spelling errors should be present anywhere at all
Approval Workflow process is very simple in SMhack. You need not to remember hard and long steps as you did in other Social Media Management Tools. Follow these steps to get Approval Workflow done:
Sending Post to the Approver:
- From the dashboard of SMhack, select COMPOSE.
- Now, select the social media Profiles, for which you want to send post for approval.
- Now, curate the post that you want to get published.
- Select the Delivery Options as per your requirement.
- For sending the post for the Approval, click on Send for Approval.
- Just select the Approver, to whom you want to get your post approved.
- You can also mention Comments that can only be visible to the Approver.
- Now, click on Send for Approval. That’s all.
Here are the steps for the Approver to approve the post that are assigned to him/her.
Approving Post Assigned to You:
- From the dashboard of SMhack, select Publish.
- Click on Assigned to me, to see the post that are being assigned to you for your approval.
- You will easily find all the posts that are waiting for your approval. Just Click on Approve or Reject and you are all done!
That’s all for Approval Workflow in SMhack. Isn’t it easy?
BufferWith Buffer, you can invite new members to the team that shares content on social media platforms. Follow the steps given below to do this:
- Go to the admin’s section followed by Team members.
- Click on the button- “Invite a new team member”.
- Enter the name as well as the email address of all the members you want to invite.
- Assign them one social account
- Set the access level for them
- Set the admin access
- Finally, complete the process by clicking the button “invite team member”
- The required team member will receive the invitation email.
- Users can see your created post in the Awaiting Approval section, so the chosen users or a company can directly click to approve and the post will be moved in the scheduling slot (in the Queue).
- If you want to edit your post after scheduling for approval then also you can directly make changes in it by clicking Edit, then click the Save and proceed for approval.
- Yet, your company or a member requires modifications then they can move the post into a draft by clicking Move To Draft. And the user who created this post will be notified via email to modify the post.
- If you are wondering to remove your post permanently then you can click Delete and then Confirm.
- Create the post by clicking on the “what do you want to share?”
- Then choose the profiles to which you want to share the post.
- Add the post to the queue in the Buffer by clicking on the “add to queue” button at the right bottom of the composer
- You will also come across options such as “share next”, “share now”, and “schedule posts” (this option appears when there is a team member whose posts require approval).
- Select the social media profile then click on the “Schedule” tab.
- Customize the times and days on which the posts should publish.
- You can also use the “Optimal Timing Tool”.
- Simple and easy workflow
- Buffer allows you to create a custom schedule.
- Posting, scheduling has a handy basic structure.
- Social media approval workflow with Advanced Scheduling seems the best option.
- According to plans, there is a limit for users to schedule posts
- To use advanced analytics, you must have upgraded plans.
HootsuiteThere is not much variation among the capabilities of publishing for Buffer and Hootsuite. Both these platforms enable the users to choose the network of social media on which they would want to publish, plus both of them provide the link shorteners as well. The major differences are aesthetic. Basically, Hootsuite offers 2 types of approval processes for organization admins.
- Customizing Approvals:
- Click your profile picture available on the top-right corner of the dashboard
- Select “Manage:” featured option under the organization name.
- Click Social Networks and select the required social media from it.
- Click the Profile Settings tab.
- Click Settings, and then click Edit Custom Approval.
- Click on the first approval field by searching a team, or team member, or role to act as the prior approver for the social network.
- You can choose multiple team members for post-approval.
- Click Save and set.
- Review the new approval workflow, and then click Done.
- Approval Workflow
- Select Publisher from the launch menu of the dashboard.
- Click the Content tab from the top of the calendar.
- Click Require My Approval – Post which requires approval will appear “Under Publisher” section.
- Click a post to view it in full.
- Click Approve
- Multi-columned streams can help to analyze Scheduled posts’ analytics
- Assign user roles and tasks
- Easy to analyze Publishing workflow
- Allows team collaboration during the approval workflow.
- One can easily schedule or post the content via a mobile application which also supports the approval process.
- Easy to track team audit during a workflow.
- Sometimes approved posts may face image issues after publishing the post.
- One can only use short links.
Sprout SocialSocial media approval workflow of Sprout Social: Follow the steps to create a new approval workflow:
- Select the setting option from the top right corner of the screen
- Go to Global Features, Select Workflow Approvals, and CREATE NEW WORKFLOW
- Name the workflow and assign members
- Repeat the steps for many assigners
- Complete the workflow
- Now create a post or message and assign it to the member for approval.
- Social publishing is quick with time savvy workflow
- Easy integration & drafting features for workflow
- One can create a blueprint of social media strategy during the workflow
- Quite expensive for organizations to use multiple users for approval.
- One can not schedule a post in more than 5 social media
- During posting no multiple images supported by Sprout Social
- Difficult to find previously done comments and mentions during the workflow
Let’s look into the comparison of Social media approval workflow of Buffer, Hootsuite, SMhack and Social Sprout.
|Workflow||Simple but time-consuming||Simple||Simple and Quick||Quick|
|Social media approval workflow||Advance scheduling option||Easy custom Approval Rule||Easy Approval Workflow Rules||Need to create a new workflow for approval|
|Structure of Workflow||Handy||Multi-columned streams||Easy in drafting and approving posts||Easy drafting of posts|
|User experience during the workflow||Seamless on desktop and through app||Easy to manage the workflow from app||Can be managed through Desktop only||Desktop only|
|Price||$15.00/month||$19.99/month||Standard – $9/month|
Premium – $39/month
|Best For||Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.||SMB and Enterprise||mid-stage startup teams, non-profits, businesses, and enterprises.||Agencies and businesses – both large and small|