You don’t really have to be good with numbers to understand metrics. Surprised? Well, some of us dread the idea of having to go through different metrics and their corresponding numbers and trying to make sense of it. But it isn’t that difficult for two reasons. One, we will walk you through everything you need to know about social media analytics. Two, there are plenty of amazing tools that help make social media analytics easy for you. This infographic will give you a glimpse of what social media analytics entails. For further reading, head over to a comprehensive guide that we have written on this subject.