How to create a social media policy document

There is no getting away from social media nowadays. While it is an excellent platform for businesses from every industry to build brand awareness, communicate with their customers and clients, and build relationships, it can…

Blow the lid off your social media metrics

A few years back, reporting vanity metrics left Rick Wion, a former Head of Social Media at McDonalds, with very public egg on his face. At the Mobile Social Communication conference in New York he…