Social media marketing has always been a fast changing field. New social networks come and go (bye Ello!). User preferences change with a blink of an eye (Twitter, we still think you gonna make it…

There is no getting away from social media nowadays. While it is an excellent platform for businesses from every industry to build brand awareness, communicate with their customers and clients, and build relationships, it can…

A few years back, reporting vanity metrics left Rick Wion, a former Head of Social Media at McDonalds, with very public egg on his face. At the Mobile Social Communication conference in New York he…