Surely you have noticed that traditional advertising methods aren’t enough to promote a business online and build genuine connections with target audiences (in fact, 84 percent of Millennials don’t like them). The reasons for this change are numerous but we can differentiate some of the most impacting ones.
For example, Millennials (24 and 37 year-olds) and Gen Z (18-24 year-olds). These generations are the most valuable target demographics for most online businesses and they have specific preferences about communicating with brands.
It’s a known fact that the majority of Millennials use Facebook and other social media networks every day, so it makes a perfect sense to develop a social media marketing campaign to reach them there. As for Gen Z, their use of social media is unprecedented; for example, Pew Research Center found that 94 percent of them used YouTube on a regular basis.
All this means one thing for your business: you need to have a solid social media presence to reach as many prospects as possible. However, even if you’re a small business owner without a significant budget to hire a full-time social media specialist, you can still accomplish a lot by using great tools.
Fortunately, there’s a lot of them out there, and we’ve selected some of the best ones to fuel your social media strategy this year.
Coming up with engaging content ideas for social media posts is without a doubt one of the most difficult things marketers and social media managers have to do. Here’s how eConsultancy summarized the results of the recent gathering of content marketing in Sydney:
“The biggest challenge raised by nearly everyone was that content marketers find it difficult to keep producing high-quality, relevant content on a consistent basis.” (eConsultancy)
BuzzSumo here could be of great help to your content idea generation effort because it’s a content discovery tool that allows to research the most popular content based on social media interactions.
As a result, you can find out what content performs well at the moment and come up with own topics to get your fair share of traffic. All you have to do is to provide keywords of your choice (preferably the ones you’re targeting with your content strategy) and analyze the results.
Lots of ideas for inspiration here!
If your social media includes Facebook, then you must use this free but valuable tool for discovering information about target audiences, including demographics, purchase information, and geolocation.
By having a ton of data on your target audience, you’ll be able to create more personalized and relevant ads. For example, by defining the geolocation of your visitors, you can create ads in their native language for better personalization; the use of review sites like PickWriters is recommended to ensure professional quality.
In turn, improved targeting could improve your business’s bottom line. In 2019 and beyond, personalization will definitely be one of the factors defining the effectiveness of your marketing.
Here’s why: 84 percent of customers said “being treated like a person, not a number” was critical for them, according to a report described by Martech Today.
This makes studying your customers a crucial goal of your digital marketing, and using Audience Insights could be a great first step in this direction.
PS Don’t forget that every major social media network has its own analog of audience insights
Every digital marketer knows that being consistent with their social media content is essential to maintaining a solid presence and keeping users coming back for more. This need contributed to the development of numerous social media management platforms.
Our own tool, SMHack, could be a perfect choice for businesses trying to be consistent with their social media presence. Basically, it’s an all-in-one solution for publishing and analysis needs that has all the controls and data in one place.
For example, let’s suppose you want to increase the engagement of your posts on Facebook and Twitter. SMHack allows to publish it on these channels from a single window, add some visuals, and, of course, use a shortened link.
To help you with maximizing the engagement, the tools also enables to post at a specific time (yes, social media users tend to be the most active during specific times during the day), republish best-performing content, and auto-schedule future posts to ensure that they reach as many people as possible.
This one is pretty good because it lets you experiment with the appearance of your social media ads. Basically, it generates a preview of our ad (video post, photo post, status post, offer, and many others) on a platform of your choice so you can see how it will appear.
As a result, you can generate previews without having to involve your IT team.
Does your business have a blog? If the answer is “yes,” then you might know that readers like to share ideas from content they find interesting and relevant. This is great for increasing your online presence because you receive more exposure without spending a dime.
One way to help your audience to share ideas from your blog on Twitter is to use ClickToTweet. It’s an easy-to-install and operate tool that creates one-click boxes of tweets and allows to share passages from your textual content in the matter of seconds.
Remember: more shares means more chances that your business will get noticed.
If you’re in need of a reliable tool to create images, infographics, and other visuals for your social media posts, check out Canva. Having such an app in your social media marketing arsenal will be tremendously important in 2019 and beyond because most humans are visual learners and we prefer to consume content that has visuals.
For example, listen to this (source: Social Media Today):
- Social media posts with infographics get 12 percent more traffic than posts without them
- LinkedIn posts that feature images generate a 98 percent higher comment rate
- Facebook posts with images receive more than 3.2 times more engagement than those without images.
Convinced yet? With Canva, you don’t have to be a professional designer to create stunning visuals because it provides an impressive collection of both free and paid graphics, images, icons, and other elements for you to include in your posts.
A user-friendly interface and numerous templates make the process of creating visuals a quick and positive experience.
Reach Your Customers on Social Media
We’ve given you a good collection of tools that you can use to meet your business’s social media needs and achieve your marketing goals. Hopefully, they will be helpful to your business to reach your social media marketing goals by keeping you connected and engaged with your target audience.