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26 Best Social Media Management Tools for Agencies

There are several social media management tools for agencies out there. However, how would you select the best one amongst them?

Instead of choosing one as the best, identify your requirements & challenges and match them with attributes of various social media tools. The one that caters all or most of your necessities is the best social media management tool for you.

After scrutinizing the general needs of agencies, we handpicked a few applications out of which you can choose the best Social Media Management Tool as per your agency requirements.

Do you wish to know the features we have taken into consideration for the preparation of this exclusive list?

Then, before making your way to our list of the best social media management tools for agencies, check this out:

Attribute check for detecting the best social media management tools for agencies

User Interface

Choose the best social media management tools which are easy-to-use and own a gentle learning curve

An excellent interface never complicates the utilization of application even after the addition of an immense number of features.

Even while getting started, it should be trouble-free from the user to explore its every inch. A remarkable user interface should deliver ease, while social media managers go through the application.

Must-have features of a recommended user interface:

  • Facile switching between multiple clients and social media profiles.
  • Unambiguous segmentation of diverse information.
  • Option to focus on one social media platform at a time, and the ability to compare multiple platforms at once.
  • The features should be well-categorized and easily accessible.

Social Media Platform Supported

What’s better: social media management tools which focus on one platform, or the ones which support numerous?

There are social media tools that only focus on a single platform. On the other hand, there are management tools that have included even the lesser-known platforms.

Focusing on only one platform narrows the scope of a social media marketing tool. However, adding too many platforms can be recognized as unnecessary inclusions.

The best social media management tools for agencies must cover the popular social media platforms, and eliminate the unnecessary ones. If your agency requires dealing with multiple clients, check that the management tool includes these four platforms:

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter

PLANS AND PRICING

IT IS NOT NECESSARY THAT THE BEST SOCIAL MEDIA MANAGEMENT TOOLS FOLLOW “MORE YOU PAY, BETTER YOU GET.”

To be honest, the best social media management tools are relative and change as per the requirements. There could be an application that owns a hundred features and costs $100. Still, there is a possibility that the application doesn’t hold a feature you require.

Similarly, there could be another one which has only twenty features and costs $20. However, it has all the features you require. That one would be the best social media management tool for you.

Also, choose a platform which provides flexible pricing plans according to:

  • The number of user accounts you require.
  • The number of clients your agency is going to serve.
  • The number of social media platforms you need to add.

SCHEDULER

AN EFFICIENT SCHEDULER CAN SIGNIFICANTLY REDUCE THE EFFORTS AND INCREASE THE POSTS’ CONSISTENCY.

No, a scheduler’s work is not only to schedule the posts. However, that’s the primary task. Besides scheduling, it takes care that one can manage the posts effectively.

  • A scheduler should give multiple ways to a social media manager to schedule a post.
  • It must be seamlessly integrated with the other elements of the application.
  • In addition to scheduling, there must be a calendar which effectively allows having an overview of scheduled posts.
  • The Bulk schedule option is mandatory to earn the title of the Best social media management app.
  • It must be straightforward to reschedule a post.

ENGAGEMENT

Missing to pay attention to engagement is a loss of a potential buyer.

Without a doubt, you cannot compromise with engagement features while choosing the best social media management tools for agencies. As we have mentioned above, the engagement can be a direct lead. Tracking engagement also gives strength to the analytical data to know user behavior towards social media platforms.

Therefore, if your social media tool doesn’t allow you to engage with your users, it’s the time to stop engaging with the tool. These are the must-have features of social media management tools for agencies:

  • It should notify about all sorts of engagements: Comments, Post Reactions, Messages, Requests, Invitations, Shares, etc.
  • There must be options to filter the engagement according to its type, platform, period, etc.
  • The application must present social media marketers with analytical data regarding engagement.

DEVICE COMPATIBILITY

The compatibility must be so high that one must not feel the difference when he uses the application from two different devices.

Most of the social media tools are web-based. Therefore, there won’t be an issue while using a desktop. However, when it comes to selecting the Best social media management tools, it must work faultlessly on mobile devices too.

The primary concerns while using the mobile devices are the complications in the user interface and overlapping or disappearance of features.

Therefore, while choosing your social media management partner, make sure to explore its every inch using mobile. Or else, as we have already done that for you, you can go through our list.

REPORTS

Reports give the insight necessary to improvise the aspects related to social media.

You create content, you schedule it, it gets posted, and you earn engagement. But, how would you know the social media growth?

A social media manager cannot track every single post to know its impact on growth. If this is done manually, it will require time and human resources. This exhibits the essentiality of reports.

  • The best social media management tools will offer reports related to all aspects of social media platforms.
  • The applications must cater to the user with the ability to create custom reports.
  • The reports must allow users to absorb information effortlessly.

Top 26 Best Social Media Management Tools for Agencies 2020

There are lots of lots of social media tools? It was painful to shortlist them as all have their unique capabilities. However, we had to leave some behind and take a few forward. Now, in our experience, we have learned that size of the agency matters. Therefore, we have bifurcated the best social media management tools for agencies in two sections.

  • Top 14 Best Social Media Management Tools for Agencies- SMALL AND MEDIUM SCALE
  • Top 12 Best Social Media Management Tools for Agencies- LARGE SCALE

There are a few applications that have different plans to serve small, medium, and large-sized applications. Therefore, we have placed them in both sections, discussing different plans.

Also, this bifurcation is not rigid, and it may vary from user to user. One can’t define the division between small, medium, and large accurately. However, we did the bifurcation here based on pricing, and client, profiles, & users allowed through one account.

There are a few applications having plans according to which they can be placed in both the categories

Top 14 Best Social Media Management Tools for Agencies- SMALL AND MEDIUM SCALE

SMhack– Agency Lite Plan

The best social media management tool for agencies with numerous clients.

SMhack-Social-Media-Management-Tool

Pricing Per Month

$69

Social Media Platforms

Facebook, LinkedIn, Twitter, Instagram, Google My Business, Google Analytics.

Description

Agencies can choose SMhack above other social media tools any day. The SMhack sets NO Limit on the number of clients you can add. That’s how an agency can handle as many clients as they want. Besides that, the interface is straightforward because of which agency team members can easily get familiar with the application.

As your agency grows, you can choose to switch to SMhack Agency Advanced Plan. The Advanced Plan has advanced-level fetures which large agencies require. Therefore, your agency won’t need to move to another social media management application with its growth.

Exclusiveness

  • Allows adding an unlimited number of clients.
  • Easy switching between clients and their profiles.
  • You get white labeling features such as branded domain name, adding brand’s logo to reports, and what not.
  • Content library with unlimited storage and rescheduling feature.
  • Segment different profiles as per different clients.

Buffer

THE BEST SOCIAL MEDIA MANAGEMENT TOOL WITH HIGH USABILITY

Buffer Social Media Management Tool

Pricing Per Month

$15, $65, $99

Social Media Platforms

Facebook, LinkedIn, Twitter, Pinterest, Instagram.

Description

Buffer is known for its usability as it has more than 60+ integrations. Moreover, it is one of the few social media tools offering management for the Pinterest platform.

Exclusiveness

  • Option to customize posts for all platforms.
  • Owns a chrome extension, iOS app, and Android app.
  • Option to add location and user tags for Instagram directly from Buffer.

DrumUp– Small Business Plan

A social media management tool dedicated to small businesses.

DrumUp Social Media Management Tool

Pricing Per Month

$79

Social Media Platforms

Facebook, LinkedIn, Twitter, Instagram.

Description

DrumUp is suitable if you have issues in finding out content for your posts. Besides that, you can use it directly from the available mobile app or chrome extension.

Exclusiveness

  • Provide 50 content suggestion streams.
  • Offers suggestions related to hashtags and mentions.
  • Option to group your social media accounts.
  • Analytics is available for all your social media platforms.

Loomly-Standard Plan

THE BEST SOCIAL MEDIA MANAGEMENT TOOL FOR AGENCIES THAT WANT TO HANDLE POSTS AS WELL AS PAID CAMPAIGNS.

Loomly Social Media Management Tool

Pricing Per Month

  • $57

Social Media Platforms

Facebook, LinkedIn, Twitter, Instagram, Google My Business, Pinterest

Description

Out of all the best social media management tools, there are very few which offer management for paid campaigns for small and medium-sized businesses. Loomly is suggested when you need to keep a check on posts as well as campaigns. However, there is a limit of $1000 on the ad budget.

Exclusiveness

  • Possibility to create as much content as you want for posts and ads.
  • The application helps you with post ideas and content curation.
  • Analytics available for posts with date range comparison.

Hopper HQ

ONE OF THE BEST SOCIAL MEDIA MANAGEMENT TOOLS WITH THE OPTION TO ADD UNLIMITED USERS.

Hopper HQ Social Media Management Tool

PRICING PER MONTH

$19 per social media account

Social Media Platforms

Facebook, LinkedIn, Twitter, Instagram.

Description

Hopper HQ is recommended when you need to add several social media managers and lesser social media accounts. The pricing allows the user to pay only for the number of media accounts he requires to add.

Exclusiveness

  • One can post up to 50 posts at once using bulk scheduling.
  • Inbuilt image editing options.
  • Possibility to add unlimited users through one account.

eClincher

The tool with 100 RSS and Atom Feeds

eClincher Social Media Management Tool

Pricing Per Month

$59

Social Media Platforms

Facebook, Instagram, Pinterest, LinkedIn, Google My Business, Twitter, YouTube, Google Analytics.

Description

eClincher made to the list of the best social media management tools for agencies because it serves users with a wide range of platforms. The application also offers useful content curation features.

Exclusiveness

  • The application offers an influencer discovery add-on for $20.
  • You can check social media analytics but only for three accounts.
  • The application allows auto-publishing from RSS feed.

Social Pilot

A cost-effective full-fledged tool for your social media growth.

Social Pilot Social Media Management Tool

Pricing Per Month

$100

Social Media Platforms

Facebook, Twitter, LinkedIn, Pinterest, Google My Business, Instagram Reminder, TikTok Reminder, Tumblr, VK.

Description

Social Pilot owns all the features that social media managers need. Moreover, it offers the option to add up to 100 social media accounts, which allow agencies to serve a large number of clients.

Exclusiveness

  • The feature that allows discovering the top influencers.
  • The application studies user behavior and notifies you with the best posting time.
  • Manage Facebook ads directly from the social media management tool.

CoSchedule

Choose CoSchedule if you are looking for advanced level scheduling features.

CoSchedule Social Media Management Tool

Pricing Per Month

$39 per user

Social Media Platforms

Facebook, LinkedIn, Instagram, Twitter, Pinterest, Tumblr.

Description

CoSchedule is one of its kinds which not only conducts scheduling for social media platforms but also blogs, email marketing, podcasts, etc. The application is segmented into five sections: marketing calendar, content organizer, social organizer, work organizer, and asset organizer.

Exclusiveness

  • Integration with applications such as WordPress, Evernote, Mailchimp, Google Drive, etc.
  • Remarkable segmentation of application into different sections benefitting user experience.

Tailwind

Amongst the best social media management tools for Pinterest and Instagram.

Tailwind Social Media Management Tool

Pricing Per Month

Instagram Manager: $15

Pinterest Manager: $15

Social Media Platforms

Pinterest and Instagram

Description

Tailwind is dedicated explicitly to Pinterest and Instagram. Besides the collaboration and analytics features, the application has exclusive features for Pinterest and Instagram.

Exclusiveness

  • Allows scheduling stories, have 9-Grid Preview, inbuilt hashtag finder, caption formation, and smart bio feature for Instagram.
  • Smart Scheduling attribute lets you publish 250 active smartloop posts and a Facebook cross-posting option for Pinterest.

Post Planner– Guru Plan

The best social media management tool if you are on a strict budget.

Post Planner Social Media Management Tool

Pricing Per Month

$24

Social Media Platforms

Facebook, Twitter, LinkedIn

Description

Post Planner is an excellent tool if you are getting started with social media management. The application has small business plans as well as enterprise business plans. However, we found the Guru Plan cost-effective, containing all the necessary features.

Exclusiveness

  • You can put 500 posts per day and add an unlimited number of posts in the queue.
  • It has its own content discovery engine supporting users to find useful content for their posts.
  • One can recycle the posts by rescheduling it.

Crowdfire– VIP Plan

The best social media management tool with competitor analysis.

Crowdfire Social Media Management Tool

Pricing Per Month

$99.99

Social Media Platforms

Twitter, Facebook, LinkedIn, Pinterest, Instagram

Description

Crowdfire puts its prime focus on supporting the agencies for creating quality content. For that reason, you get dedicated sections for article curation and image curation.

Exclusiveness

  • Option to analyze 20 competitors’ profiles per social media account.
  • Automatically tailors the posts according to the social media platform.
  • Directly share articles from Chrome extension.

Edgar

Choose Edgar for delivering quality content for your social media platforms.

Edgar Social Media Management Tool

Pricing Per Month

$49

Social Media Platforms

Twitter, Facebook, LinkedIn, Instagram

Description

Edgar can be considered as one of the best social media management tools when we talk about content automation and posting. Edgar is suitable for agencies that require posting a huge number of posts every day.

Exclusiveness

  • Edgar owns a Chrome extension letting a user create a post directly.
  • The social media tool owns a smart composer which automatically composes statuses from blogs and articles.
  • You get access to premium social media courses.

MavSocial– Pro Plan

Considered as the best social media management tool with the best support.

MavSocial Social Media Management Tool

Pricing Per Month

$78

Social Media Platforms

Instagram, Facebook, Twitter, LinkedIn, YouTube, Tumblr, Google My Business

Description

MavSocial takes customer needs and issues with seriousness. It even provides new users with a one-on-one training session to make them familiar with the usability of the application.

Exclusiveness

  • It has its own stock image library from where users can choose images from millions of free assets.
  • You can directly manage the social media platforms from Chrome Extension and MavSocial’s downloadable application.

Friends+Me

The application with different plans for small and medium-sized businesses.

Friends+Me Social Media Management Tool

Pricing Per Month

Small: $29

Medium: $59

Social Media Platforms

Facebook, LinkedIn, Twitter, Tumbler, Pinterest

Description

Friends+Me is a basic social media management software. However, it has still made to the list of best social media management tools for agencies due to its device compatibility. The application has an extension for Chrome, Firefox, Safari, and Opera browser. Moreover, you can use it as a web-based application or download it on Windows, Linux, and macOS. For mobile devices, it offers iOS and Android apps.

Exclusiveness

  • Exclusivity lies in the fact that it can be used on most devices.
  • Zapier integration is provided.

 

Top 12 Best Social Media Management Tools for Agencies- LARGE SCALE

SMhack– Agency Advanced Plan

The best tool if you wish to handle numerous profile efficiently and cost-effectively

SMhack Social Media Management Tool For Agencies

Pricing Per Month

$99

Social Media Platforms

Facebook, LinkedIn, Twitter, Instagram, Google My Business, Google Analytics.

Description

SMhack is a social media management tool that keeps on developing. The tool matches the agencies who want to handle a bulk number of profiles without taking their bucks out of life.

The SMhack is the perfect fit for agencies as it caters to all their requirements. As the number of clients grows, it becomes complicated for agencies to handle them, but not will SMhack. We keep the information from different clients separate. Even you can filter the info for a particular social media platform. This way, even if you have numerous clients and social media profiles, it will be effortless for you to handle them.

Exclusiveness

  • The application allows adding unlimited posts in the asset library. Those posts can be recycled multiple times by just adding the day and time slot.
  • The white-label features allow the branding of the agency by adding its logo to the reports, getting a custom URL, and a lot more.
  • You can build as many custom reports as you want by defining every inch of it.
  • Get a URL shortening feature and UTM tracking feature without any additional costs.
  • You can even connect with Google Analytics which is a platform offered only by a few social media management tools.
  • An informative dashboard providing agencies with all the necessary information regarding each social media profile.
  • An advanced-level calendar that allows rescheduling of posts by just dragging them to another date.

Hootsuite

With advanced analytics, Hootsuite helps to take your business in the correct direction.

Hootsuite Social Media Management Tool For Agencies

Pricing Per Month

$600

Social Media Platforms

Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, All Social Network Integrations, Apps Directory, and Partners.

Description

Hootsuite has earned its reputation by offering a wide range of features catering to the different needs of users. Hootsuite is one such social media management app that has the option of adding these many social media platforms.

Exclusiveness

  • Use Hootsuite Ads to run and manage campaigns on Facebook and Google.
  • In addition to custom reports, Hootsuite also offers reports to track the performance and contribution of team members.
  • The social listening feature lets the brand know what social media users are conveying about their brand.

Zoho Social

The best social media management tool for agencies which require to work side-by-side with their clients.

Zoho Social Media Management Tool For Agencies

Pricing Per Month

$320

Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest, YouTube

Description

Zoho Social has primary features that make it perfect for the branding of the agency itself. The management tool lets the client view the content anytime, anywhere, without additional cost. Moreover, it offers multiple white-label options.

Exclusiveness

  • You can personally invite the client to keep a check on progress.
  • You can choose what the client can view and what should remain hidden.
  • The client logins are available in addition to the team members’ logins.
  • Agency-branded reports are available for predefined as well as custom reports.

Loomly– Enterprise Plan

The best social media management tool for getting a flexible plan as per your requirements.

Loomly Social Media Management Tool For Agencies

Pricing Per Month

Custom (More than $332)

Social Media Platforms

Facebook, LinkedIn, Twitter, Instagram, Google My Business, Pinterest

Description

Loomly Enterprise Plan allows you to select how many users and social media platform support you require. Besides that, the application offers premium support to its enterprise customers.

Exclusiveness

  • Get an account manager who will always be there for your help whenever you require it.
  • Get custom branding features. This is also available in their Premium Plan.
  • The maximum ad budget set through Loomly is $10000.

Sendible

Recommended when you need management for an immense number of social media profiles.

Sendible Social Media Management Tool For Agencies

Pricing Per Month

$299

Social Media Platforms

Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google Analytics.

Description

Sendible is a simple social media tool that got the basics as well as the advances right. The application offers all the necessary elements from content curation to posting, and from engagement to reports.

Exclusiveness

  • It allows creating up to 60 custom reports.
  • The priority inbox gets sync every fifteen minutes.
  • It offers automatic posting from RSS feed.

Sprout Social

The best social media management tool that offers every possible way to engage with your social media followers

Sprout Social Social Media Management Tool For Agencies

Pricing Per Month

$249 per user

Social Media Platforms

Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, Trip Advisor, Google Analytics

Description

Sprout Social offers plan per user, which might appear expensive to you. Though pricey, Sprout Social provides heavy tools related to analytics and engagement. However, you may need to purchase different accounts for multiple users.

Exclusiveness

  • Get alerts when your profiles encounter messages hike.
  • Save your replies, add the suggested ones, and let the chatbot be at your place when you are not available.
  • Rule builder on how to provide automated reactions in the inbox.
  • Get reports of your competitors for Instagram, Facebook, and Twitter.

Agorapulse

Amongst the few tools which render most of the features in all plans.

Agora Pulse Social Media Management Tool For Agencies

Pricing Per Month

$499

Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, YouTube

Description

You can choose any of the plans. The application will provide you with most of the features in the low-priced as well as high-priced plan. The only significant differences in the plans are the number of users and the number of social media profiles.

Exclusiveness

  • One significant advantage of the Agropulse Enterprise plan is getting a dedicated account manager.
  • The sync time for reflecting the comments, likes, messages, etc. is only five minutes.
  • It allows us to track one Facebook competitor and also has an inbuilt Facebook ROI calculator.
  • The additional features such as customer history check, badging the active social media users, getting priority placement in Social Agency Scout, etc. make it one of the best social media management tools for agencies.

PromoRepublic

Social media tool which provides live training before you get started.

PromoRepublic Social Media Management Tool For Agencies

Pricing Per Month

Custom

Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, Pinterest

Description

PromoRepublic is an inexpensive option when you have custom requirements. The customer support provided by PromoRepublic is also efficient. You can also take advantage of their custom online courses.

Exclusiveness

  • You get a dedicated customer success manager for handling your PromoReopublic account.
  • They are soon launching an inbuilt campaign manager and budget distribution feature.

Likeable Hub

Suggested for agencies that require premium support.

Likeable Hub Social Media Management Tool For Agencies

Pricing Per Month

$599

Social Media Platforms

Facebook, Twitter, and LinkedIn

Description

Likeable Hub is known for its premium support. The application not only offers email and phone support but also conducts weekly social media group coaching sessions. Agencies may always get a cure for their issues, as there are so many ways to reach the support team.

Exclusiveness

  • Provides advanced-level analytics along with custom reports.
  • It has inbuilt post ideas.
  • Custom agency branding.
  • Ability to run ads on Facebook.

Iconosquare

KNOWN AS THE BEST SOCIAL MEDIA MANAGEMENT TOOL FOR FACEBOOK AND INSTAGRAM.

Iconosquare Social Media Management Tool For Agencies

PRICING PER MONTH

Custom Price

Social Media Platforms

Facebook and Instagram

Description

With an option to add an unlimited number of team members, Iconosquare makes it effortless to handle the management. Though it only provides management for Facebook and Instagram, it does it with a vast number of features. Therefore, one can not ignore it even if when the platforms are limited.

Exclusiveness

  • It offers not only custom reports but also a custom dashboard.
  • You can conduct the full tracking of your competitor’s profile.
  • You can publish stories and carousels for Instagram.
  • You can create a customized feed of your own to follow your competitors and hashtags.

Falcon– Full Suite

SOCIAL MEDIA TOOL OFFERING CUSTOMIZABLE PACKAGES FOR LARGE AGENCIES.

Falcon.io Social Media Management Tool For Agencies

Pricing Per Month

Custom

Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, YouTube, WhatsApp, Tumblr

Description

One of the very few social media management tools that offer the possibility of adding an unlimited number of channels. Agencies that have a considerable client base can use Falcon without the need to buy additional software.

Exclusiveness

  • Ability to track brands, keywords, phrases, and conduct advanced-level social media monitoring.
  • Inbuilt database of 100K brands that you can use to benchmark your performance.
  • Optimize your campaign by choosing from more than a hundred available metrics.

MavSocial– Enterprise Plan

MavSocial Social Media Management Tool For Agencies

Pricing Per Month

$499

Social Media Platforms

Instagram, Facebook, Twitter, LinkedIn, YouTube, Tumblr, Google My Business

Description

A number of features with a number of platforms making it useful for users to get engagement. MavSocial provides white labeling for reports without any extra cost.

Exclusiveness

  • Audit Trail feature allows tracking of all the assigned and completed tasks.
  • Using advanced-level text clarification machine learning, the application conducts the sentiment analytics.

Comparison Chart: Best Social Media Management Tools for Agencies



Questions Agencies must ask while selecting the Best Social Media Management tools

Does the application allow the addition of all required social media platforms?

If your agency only requires targeting specific platforms, you can select tools that only cover particular social media platforms. This can save your costs as these tools are comparatively inexpensive.

Will you be able to get the insight you want?

Almost all social media management tools offer reports and analytics. The question is, whether the reports generated provide you with useful insight. The requirement may change platform-to-platform, client-to-client, and strategy-to-strategy. Therefore, it is recommended to choose a social media management tool that offers the possibility of creating social media management tools.

How will it help you decrease the efforts in management?

One of the primary purposes of choosing a social media marketing tool is to decrease the time and energy you put in handling social media. There are many factors, such as easy scheduling, posting features, etc. If these features help you to reduce time and sweat, go for the application.

Is the social media management tool suitable in terms of features and prices?

While purchasing a social media management app, you may come across multiple tools with different features. There could be a pricey tool that offers a lot of features, but you only need a few of them. Then, there is no point in selecting that tool as your media management partner. Instead, consider your feature requirements and then shortlist the ones which cater to most of them.

Is it a value for money social media management software?

You must choose a product that serves all your needs or most of the needs except the non-essential ones. Only after paying the right price for such a product, you can consider it value for money.